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Mazda Unveils New Turbocharged Miata in L.A.
2004 Mazdaspeed MX-5 Miata Available in Spring
By Jennifer Shatwell

LOS ANGELES, Jan. 5, 2004 (FCN) -- Mazda is
putting another new twist on its famous
open-top, two-seat roadster -- and giving it
some extra zoom.

Making its official debut at the 2004 Los
Angeles Auto Show, the turbocharged
Mazdaspeed MX-5 Miata is designed for the
Miata enthusiast who demands even more
power.

A turbocharged 1.8-liter, four-cylinder engine
lies within and rallies 25 percent more horsepower and 33 percent more torque for
even better acceleration than before. The engine block is modified to handle this extra
power, the cooling system boasts increased capacity, the six-speed manual
transmission, clutch and pressure plate, driveshaft and differential all are optimized,
and a new intercooler has been added.

"With Mazdaspeed MX-5 Miata, we took a renowned sports car and further enhanced
its performance with carefully selected modifications, all the while remaining true to
Miata's famed spirit," says Robert Davis,
senior vice president of marketing and
product development for Mazda North
America Operations.

The new Miata's already agile and able
chassis is dropped 7 millimeters to better
hug the road. Tuned dampers soak up
vibrations, while larger front and rear
stabilizer bars and a silver-painted front
strut tower brace increase chassis rigidity
and improve road-holding capability.

With sports smoked headlamps on either
end of a unique front under-spoiler with
recessed projector fog lamps, there's no
doubt this Mazdaspeed MX-5 Miata is a
performance machine. It even sounds
sporty with a carefully tuned exhaust muffler
for just enough "vroom-vroom."

As if the wind in your hair and blue skies
above weren't enough reason to leave the
top down, the roadster's interior features
two-tone seats that drivers will want
everyone to see. Black cloth seating
surfaces with red centers can be made
black leather bucket surfaces with red
stitching -- the only factory option available
with the Grand Touring Package. Silver
instrument panel gauges showcase the
Mazdaspeed logo, as do the foot pedals,
stainless steel scuff plates, floor mats and
body-colored rear view mirror cap.

For optimized tunes to backdrop its performance-enhanced ride, the Mazdaspeed
MX-5 Miata features a 225-watt, six-speaker Bose sound system with six-disc CD
changer and speed-sensing automatic volume control.

And it's all set at an unbeatable price point.
Dressed in Velocity Red Mica or Titanium
Gray Metallic and capped with a black vinyl
soft top, Mazda's turbocharged roadster
comes fully equipped starting at $25,500. The
new Mazdaspeed MX-5 Miata is set to go on
sale for North American markets in spring 2004
and will be covered by Mazda's
comprehensive four-year/50,000-mile warranty
and a five-year/unlimited-mileage corrosion
warranty. "Mazdaspeed is the name given to
the best of the best Mazda vehicles, and we're
pleased to start off the New Year with the introduction of the Mazdaspeed MX-5 Miata,"
says Davis.

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