Bentley College

MAZDA 3 OWNERS

We are a group of Bentley College graduate students who have been working on a project about Mazda 3’s all semester. From our research, we have developed some ideas which might make you more likely to purchase another Mazda in the future

Would you please give us your opinions about our ideas by visiting the links below
each idea.

When you are finished giving us your opinions, please feel free to come back here and
discuss the ideas in this thread. The ideas are summarized below:

A “Dealer Customization Center” would be located within Mazda showrooms and would install aftermarket parts under warranty and feature customizations periodically.

http://atc.bentley.edu/resources/per..._concept_8.htm

A nationwide network of conveniently located “Mazda Authorized Service Centers” who are licensed by Mazda to perform regular service, repairs and warranty work.

http://atc.bentley.edu/resources/per..._concept_9.htm


A “Mazda VIP Service Package” which would pick up, deliver, and wash your Mazda each time it needed service and/or would provide you with a free upgraded loaner when needed.

http://atc.bentley.edu/resources/per..._concept_6.htm


A “Mazda Permanent Concierge Program” with a single Mazda contact person who would address all of the issues and questions you may have after your Mazda purchase.
http://atc.bentley.edu/resources/per..._concept_2.htm


A “Select Your Own Mazda Sales Person Program” which enables you to select a Mazda sales person who is at the same life stage and / or gender as you, and that clearly respects your intention to look rather than buy today.

http://atc.bentley.edu/resources/per..._concept_4.htm


A “Mazda Super Warranty Package” that included all oil changes, scheduled maintenance, and any other parts that require maintenance due to regular wear and tear.

http://atc.bentley.edu/resources/per..._concept_7.htm

An “Official Mazda Owners Forum” that would serve as the authoritative voice answering all questions about Mazda and provide valuable and useful updates and information

http://atc.bentley.edu/resources/per..._concept_1.htm

A “Your Next Mazda Program” including personalized online research, current Mazda owners’ online chat sessions, Consumer Reports magazine, special multi-day test drives, consumer loyalty repurchase discounts, and a special incentive trip to Mazda’s manufacturing plant in Japan.


http://atc.bentley.edu/resources/per..._concept_3.htm

A “Mazda One Sticker Price Program” eliminating negotiation as well as providing the opportunity to select additional options within 30 days of purchase.

http://atc.bentley.edu/resources/per..._concept_5.htm



Thanks from the Bentley Team!
Andrew, Marianne & Michael

tooslow

so uhh whata we testing? ohh wait i know..test it on monkeys first

Bentley College

I needed to test so i could get the URL of my post so that i could make my survey come back to this post once you submit. Would you please be so kind as to take any or all of them?

Thanks!

tooslow

are you an authorized vendor for this site?

tooslow

the links work.

Bentley College

Please help a desperate graduate student by taking any or all of these surveys.
Thanks!

tooslow

what is the goal here?...do you work for mazda dealership?..beside it sounds like your taking toyota/scions idea..

Bentley College

I have 3 weeks left in my MBA at Bentley College and my field study project is to study generation y and car buying. And I chose to focus on the Mazda 3 because I drive one. You can look me up on facebook or myspace if you like. Andrew Rowland.

Jackelope

hmm.... what do you drive?

KrayzieFox

Come on now Barry .. focus man!

Roddimus Prime

Guys, this is a legit thread...let's help him out and do the surveys. Take 15 minutes out of your day and help someone out.

FYI, you wanna know what would make me the happiest with Mazda...them actually warranting the cars they sell as performance models.

KrayzieFox

Yea it's quite painless, and if it can actually lead to something good then I'm all for it. There was some really interesting concepts in some of those surveys..

J-Protege

cool ideas! I did some, will do some more later when i have more time. Good luck with the project.

Bentley College

Thanks a lot guys! Which ideas do you like best?

Jackelope

I never was good @ school!